Ariel brand by P&G emerged third place at the Innovation of the year category of the Advertisers Association of Nigeria (ADVAN) 2022 awards.

The award was presented by ADVAN at its 2022 African Awards for Marketing Excellence as a celebration of hard work, outstanding performance and ingenuity.

This year’s edition, which had the theme: “Marketing as a Tool for Sustainable Economic Development,” was held on November 20, 2022 at the Muson Centre, Onikan, Lagos.

The prestigious event recognised and rewarded outstanding achievements in the Nigerian marketing communication industry, and, by extension, on the African continent.