PiggyVest has begun repositioning its financial strategy towards helping users increase their earning capacity as rising living costs put pressure on household incomes and reduce the ability of customers to save.

The company disclosed this at its 2026 Open House, held at the National Theatre in Lagos, with the theme, ‘The Future of Wealth is Here’.

Co-founder and Chief Marketing Officer of PiggyTech Global, Joshua Chibueze, said the company had recorded continued growth in its user base but a decline in the rate at which customers save, reflecting pressure on disposable incomes.

He said the company’s next phase would focus on connecting users to opportunities that could help them increase their income as inflation continues to erode their capacity to save.

Chibueze said saving becomes more difficult when disposable income is under pressure, adding that PiggyVest would increase financial education and expose users to opportunities capable of improving their earnings.

Co-founder, Odunayo Eweniyi, said the company’s strategy was being shaped by changing household finances.

She referenced a savings report conducted by the company which found that only six per cent of respondents said they were satisfied with their financial situation.

Eweniyi said the finding underscored the need for Nigerians to take financial planning seriously even when incomes were under pressure.

She urged Nigerians to save consistently, regardless of the amount, and make financial planning part of their daily routines.

The Co-founder and Chief Executive Officer of PiggyVest, Somtochukwu Ifezue, said the company had also rebuilt its application as part of preparations for its next phase of growth.

According to him, the redesigned platform includes new features such as joint and children’s accounts, while its investment offering has also been revamped to make it more robust and easier to use.

He said the company was seeking to reposition itself as a broader financial platform for households rather than solely as an individual savings application.

Ifezue said the strategy was also aimed at encouraging Nigerians to begin their financial journeys with small amounts.

He added that the company viewed its investment products as a channel for directing household savings into productive activity in the Nigerian economy, noting that users could invest in instruments such as commercial papers and debt notes issued by local companies.