Rockstar Energy drink enters Nigerian market
Rockstar Energy drink has been launched into the Nigerian market. Produced and bottled in Nigeria by Seven-Up Bottling Company (SBC), Rockstar Energy Drink entered the Nigerian Market with fanfare just like a rockstar, as it was officially presented to a niche audience of varying demographics at this year’s Pepsi Rhythm Unplugged music concert at Eko Hotel and Suites, Lagos.
The drink brand ambassador, Nancy Isime, an actress, model, and media personality while presenting the brand to the audience, said that Rockstar is an energy drink with a difference, as it provides a pump of energy for the hard-working, passionate, and focused individual desiring to reach the top of his or her career in good time.
With the tag line: “Life is Your Stage”, Rockstar Energy drink encourages consumers to take charge and be in total control at critical moments in their daily activities to achieve the ultimate result.
Commenting on the launch of Rockstar Energy Drink into the market, General Manager, Marketing, Seven-Up Bottling Company, Mr. Segun Ogunleye, said: “We are excited to give our esteemed consumers another premium brand of energy drink following the huge acceptance of Supa Komando Energy drink since it was launched two years ago.”
“Rockstar Energy Drink continues in the tradition of Seven-Up Bottling Company of driving culture and inclusivity while introducing innovations that resonate with our consumers across demographics. Rockstar is a premium aspirational energy drink that gives a bold, refreshing boost for young hardworking individuals who want to maintain their energy levels as they strive to reach the zenith of their career.”