Standard Chartered Bank Limited has reaffirmed its commitment to strategic marketing investment aimed at expanding its affluent client segment, in line with its position as a global bank connecting corporate, institutional and affluent clients to a network that provides unique access to sustainable growth opportunities across Asia, Africa and the Middle East.

According to the bank, the ‘Now’s Your Time for Wealth’ global campaign highlights Standard Chartered’s extensive network, deep expertise, and unparalleled wealth investment solutions.

The campaign creatively amplifies the bank’s key differentiators and capabilities, designed to support affluent clients such as Global Chinese, Global Indians, entrepreneurs and sophisticated investors in growing, protecting and transferring their wealth.

The Head of Investment Advisory and Strategy at Standard Chartered, Ernest Adejumo, emphasised the significance of the bank’s wealth campaign as a catalyst for empowering clients along their growth, preservation and transfer journeys.

He said the bank is well positioned to continue highlighting market opportunities and supporting clients’ ambitions through its diversified wealth solutions, underpinned by a clear advisory framework, robust digital capabilities and a comprehensive suite of tailored offerings.

Adejumo further underscored the importance of timely action in a rapidly evolving financial landscape

“This campaign calls on stakeholders to reassess, realign and take charge of their financial goals and aspirations. There’s no better time than now to start investing. It’s a call to action that reminds us all: building a better financial future starts with the decisions we make today,” he said.

The Head of Corporate Affairs, Brand and Marketing, Joke Adu, expressed enthusiasm about the positive impact of the bank’s global wealth campaign, highlighting its role in empowering clients to advance their financial goals.

She emphasised the importance of the Standard Chartered storytelling in connecting with clients creatives and testimonials.

Adu said the bank is a globally connecting corporate, institutional and affluent clients to a network that offers unique access to sustainable growth opportunities across Asia, Africa, and the Middle East.

She reiterating the bank’s purpose of driving commerce and prosperity through its unique diversity.

Adu said the global wealth campaign reiterates Standard Chartered’s commitment to execute data-driven and personalised campaigns to create a more holistic client engagement approach, reinforcing the Bank’s position as an international wealth manager.