Sterling Bank flags off yearly ‘shopping dash’
The event is organised by the bank to reward Children aged four to eight with its “I Can Save” accounts in five states across the country for being loyal customers.
The programme created a lot fun for the children at the event as they were given the opportunity to shop for a period of one minute at the Mall.
From Lagos, the programme will move to both Oyo and Rivers states on December 5th where children can shop at both Shoprite, Ibadan Mall Opposite High Court, Ring Road and SPAR PHC Mall, Azikiwe Road, Port Harcourt respectively.
Also, on December 12, Shoprite in Kwara Mall, Fate Road, Ilorin and Shoprite, Ikeja City Mall, Lagos will be agog with the excitement as the kids shop to the admiration of cheering families and friends.
The next is the SPAR Guru Plaza, 740, Aminu Kano Crescent, Wuse II, Abuja on December 13, 2015, while the final point of shopping spree is SPAR Lekki, Park ‘n’ Shop Shopping Centre, Behind Nicon Town and Total Filling Station, Lekki Express Way, Lagos, on December 19.
Some of the children who had the opportunity to participate were excited while their parents commended the bank for introducing the programme, which they said would encourage more parents to open account for their children.
The parents expressed the views that the programme would promote financial literacy among children as some of them would end up using the account when they come of age.
The bank’s Group Head, Strategy and Communications, Shina Atilola, said: “The Shopping Dash initiative is aimed at creating fun for the children and rewarding them for having accounts with the bank.
He noted that the bank sustained the initiative based on the encouraging feedback from last year’s edition, as well as demand from other states not involved in the last exercise.
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