United Bank for Africa (UBA) Plc is set to host another edition of its quarterly UBA Business Series, with the theme: “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.”

This edition, the final for the year, which will be held at the UBA Head Office, Marina Lagos, on November 6th, 2025, underscored the bank’s unwavering commitment toward supporting entrepreneurs and small business owners with the knowledge and tools they need to thrive, especially in today’s competitive digital landscape.

The event will bring together leading industry experts and digital marketing strategists who will share practical insights on how businesses can create compelling content that drives engagement, builds customer trust, and delivers measurable growth.

Social Media influencers and entrepreneurs, including Digital Creator and Actor, Elozonam Ogbolu; Digital Health Educator, Chinonso Egemba (Aproko Doctor); Kenyan Actress and Media Entrepreneur, Catherine Kamau; Content Creator, Nasiru Lawal (Nasboi); and Digital Influencer, Enioluwa Adeoluwa, will be part of the panel who will share their experiences on how they built great online communities on the continent.

Participants will learn first-hand how to leverage storytelling, social media, and data analytics to strengthen their brand presence and convert audiences into loyal customers.

There will also be live question-and-answer segments, allowing both online and virtual participants to gain tailored advice on how to grow their businesses effectively.

Speaking ahead of the event, UBA’s Group Head, Retail and Digital Banking, Shamsideen Fashola, highlighted the critical importance of content, content creation, and digital influencing to present-day businesses.