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UBA urges new ambassadors to exhibit brand’s core values


United Bank for Africa

To meaningfully engage and instil leadership traits in Nigerian youths, the United Bank for Africa (UBA) Plc, has selected 30 Nigerian undergraduates as its brand ambassadors.

Unveiling the new campus ambassadors at the UBA house in Lagos, Executive Director and Group Chief Operating Officer of the bank, Chuks Nweke, said the launch which is the second in its series is an initiative to identify young, emerging leaders among students of tertiary institutions and give them a highly rewarding learning experience.

He disclosed that the 30 successful candidates were selected from over 300 students across tertiary institutions in the country through a rigorous screening done in line with the bank’s set criteria.


Nweke, who is in company of other senior management staff of the bank, said the ambassadors were selected for exhibiting spirit of enterprise and excellence, urging them to continually showcase the core values, ethos and principles of the bank in their various campuses.

He said, “UBA is pleased to have you all on board as valuable ambassadors who will help us propagate our goodwill messages, ethos, values and what we stand for as a bank, across your various institutions. Our main goal is intended to give students a platform to demonstrate leadership as well as build and instill the brand philosophy into their consciousness.

“Our bank is one with strong affiliation to the youths, as evident in the bank’s scholarship and grants schemes through the UBA Foundation’s national essay competition amongst other educational initiatives. We take youths development and engagement seriously, because we believe they are our future. And so we are collaborating for the purpose of building their creative skills and leadership skills. Starting from now, they are expected to exhibit the core values of UBA.”
Group Head, Retail & Consumer Banking, Mr. Tomiwa Sotiloye, explained that it is the abilities that the students exhibited that influenced their selection.

Urging them to ensure the bank’s reputation soars high in their respective campuses, he noted that they would get an opportunity for a one month paid internship at any of their branches. “They will also get paid for this programme. And for them, a pathway has opened for employment in UBA”, he said.

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