Pepsi: The Official Soft Drink Of Afrobeats

As far as it has travelled, Nigerian music hasn't enjoyed the smoothest journey. Its transition from a catchy mix of western and local genres into an in-demand global sound has been plagued by an Achilles' Heel; the lack of infrastructure. Legal disputes borne out of hastily made "Whatsapp" deals have broken the internet and Instablog9ja on more than one occasion. Few venues in Nigeria can host a music festival. And year after year, artists and fans alike are robbed by the sheer scarcity of resources they need to deliver and enjoy the best experience.