Unilever repackages Close-up, unveils new logo, brand ambassador
As part of efforts aimed at ensuring that its consumers keep getting value for money, Unilever Nigeria Plc has unveiled a repackaged Close-Up.
How companies can manage reputation bobby-traps on social media
PERHAPS, nothing best defines 21st century civilization than the revolutionary world-wide-web or internet, with its incomparable strands of communication platforms – Facebook, Twitter and Instagram otherwise known as social media.
Reporting 2015 elections… scorecard III from IPC, NPC
THE Nigerian Press Council (NPC) and the International Press Centre (IPC) have released the report of their monitoring of the reportage of 2015 elections by selected national and regional newspapers, online media and social media platforms for the month of March 2015.
FCMB rebrands, refreshes corporate identity
IN order to enhance its non-verbal communication elements, First City Monument Bank Limited (FCMB) last week in Lagos rebranded to refresh its corporate identity.
CPJ tasks govt to investigate assault on journalists covering protest in Osogbo
THE Committee to Protect Journalists (CPJ) has condemned the attacks on journalists covering a government workers’ strike in Nigeria and called on Nigerian authorities to ensure police launch a thorough and efficient investigation and bring the perpetrators to justice.
Top 50 Brands in Nigeria now in 80 countries
TOP 50 Brands in Nigeria’s annual report based on the profile of top brands (companies) that are operational in Nigeria, brand research works and related stories, which made its debut online in March 2014 has been viewed in over 80 countries across the world, a statement said. It has also received various enquiries from some of these countries as well, which was observed at a recent online evaluation of activities. Reports were viewed and downloaded from the website and partnering organization’s.
ADVAN, others midwife new research for marketing challenges in Africa
AT the recently concluded Global Marketing Week 2015 in Marrakech, Morocco, organised by World Federation of Advertisers and co-hosted by the Moroccan Association of Advertisers (GAM), Advertisers Association of Nigeria (ADVAN) alongside other trade associations in Africa released a new research into the state of marketing expertise and opportunity.
HarvestPlus’ Yellow Cassava… promoting nutrition through TV
DATELINE: Saturday, March 7, 2015. And it was a few minutes past 9pm local time; an important announcement was about to be made. Venue was Expo Hall, Eko Hotel and Suites, Victoria Island, Lagos. The event was the third edition of the AfricaMagic Viewers’ Choice Awards (AMVCA). The hall was packed to the brim with…
Youths’ Digest… A new voice for young Nigerians
Gidado Yushau Shuaib is a final year Mass Communication student of Baze Univeristy, Abuja after he transferred from Bayero University Kano due to incessant strike by lecturers and workers. The son of the communications and PR expert, Mallam Abdulhamid Yushau Shuaib, Gidado attended Stella Maries Nursery and Primary School and also Command Secondary School Abuja where he obtained his junior secondary education after which he proceeded to Alhaji Akilu Comprehensive Islamic Secondary School, Madobi Kano and finally obtained his WAEC and JAMB Results while at Nigeria Ghana International College, Abuja. In this online chat, Gidado, as the new publisher in town, spoke on the latest addition to the newsstand and the mission of the specialized magazine. Excerpts
Plotting return of TV serial, Hotel De Jordan
THE above title belongs to an extremely popular television slot started precisely in 1973 at the then Midwest Television (MTV) which later became Nigerian Television Authority (NTA) following the takeover of all television stations nation-wide by the then federal government. It is needless to re-call here the journey in detail what popular concepts suffer at…
Glitz, glamour trail Ace Roots’ debut in Ibadan
AFRICA’S brewing giant, Nigerian Breweries Plc stormed the ancient city of Ibadan on Wednesday, April 8, 2015 with the Trade Launch/unveiling of its new product, Ace Roots to traders, distributors, retailers, entertainment spot operators and teeming consumers in the Ibadan, Oyo, Ogbomosho, Oshogbo, Ilesha/Esa-Oke trade zone.