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Brand Intelligence

16 Jan 2015
THE amazing success of many global brands that are household names today is possible because they mastered the art of creating highly attractive partner and customer value propositions. Brands, through effective communication, have endeared themselves to their consumers and increased their market share.   The publicity and goodwill generated by the recent partnership between Chivita100%…
16 Jan 2015
DANGOTE Industries Limited (DIL) has been ranked among Africa’s top 100 most admired and most valuable brands in 2014. According to the ranking released by Brand Africa in conjunction with African Business magazine, DIL emerged as the only brand of Nigerian origin among the continent’s topmost brands.   According to the 2014 Brand Africa 100…

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