UAC Foods Limited has reaffirmed its commitment to knowledge-sharing, student development, and industry-academia partnerships through a collaborative effort with the Department of Marketing and Consumer Studies, University of Ibadan (UI).

Speaking during an industrial field trip to the company’s corporate headquarters at Ikorodu Road, Ojota, Lagos, the students, led by Dr Samuel Orekoya, a Reader and Head of Department; Dr Oluseyi Ajayi, Postgraduate Sub-Dean, and Dr Adeola Ayodele, Postgraduate Examination Officer, were exposed to real-world corporate processes, from production and logistics, to marketing and quality assurance.

The students were taken on a tour of the facility by the Production Manager, Mr Godson Duru, who was supported by his team.

The students were given an in-depth briefing by senior executives, including unit heads and brand managers, who explained the operational, marketing, and innovation strategies that have the organisation at the forefront of the Nigerian market.

Leading the session, the General Manager, Awosika affirmed the company’s market dominance, stating: “We are the leading brand today because we take bold steps. “
He reiterated the organisation’s commitment to partnering with higher institutions as part of its Corporate Social Responsibility (CSR) mandate.

The company’s commitment to innovation was highlighted by Ayodele Ayoola, Head of Product Development and Marketing, who led a session on New Product Development (NPD).
Ayoola emphasised that listening to consumers, continuous improvement in processes, and regulatory compliance are key pillars of the firm’s success.

Sylvester Nwanze, the National Trade Marketing and Strategy Manager, shared insights on brand philosophy, market strategy, and innovation science.

Seyi Afolayan, the Brand Manager, Snacks, elaborated on Gala’s market strategy, including partnerships with over 100 schools in 2025, and digital engagement initiatives.
She explained how product extensions reflect the company’s innovation culture, while digital marketing enhances community management and engagement.

Responding, Orekoya expressed deep appreciation for the company’s hospitality.

“The visit reinforced classroom learning and exposed our students to real-world business operations. We are grateful for this invaluable opportunity,” he said.

Ajayi, on his part, lauded the warm reception, noting that the trip would complement academic lectures and urged students to leverage the experience.

In his remarks, Dr. Adeola Ayodele added that the field trip helps bridge the gap between town and gown, providing practical exposure to corporate operations.