Shell launches campaign on energy efficiency in Nigeria

Shell Petroleum Development Company (SPDC) has launched a major public service campaign in Nigeria as part of a global effort to encourage debate on how a rapidly expanding world population can meet its energy needs.

Using traditional and social media advertising and other targeted activities, the 2016 campaign, tagged: “#makethefuture”, follows from the ‘Let’s Go’ outreach and seeks to promote advocacy and partnership for bright energy ideas as part of Shell’s thought leadership on the future of energy.

The Managing Director of The Shell Petroleum Development Company of Nigeria Ltd (SPDC) and Country Chair, Shell Companies in Nigeria, Osagie Okunbor, said: “The campaign is an important contribution to the debate on the future of energy, especially in Nigeria.

“Like everyone else, we are keen to see how a growing population will provide for its energy needs. Studies show that energy use has increased globally at the same time that we face the challenges of climate change and reduction of CO2 emissions. The campaign therefore seeks to challenge assumptions and spark imaginative thinking on how to make today’s energy go further and to find cleaner energy for the future.”

According to the company, the primary target of the campaign are the youths (aged between 18 and 34), who are expected to lead the debate on energy efficiency.

Noting that the campaign starts with advertising on print, electronic and online media in the six geopolitical zones in Nigeria, it stated that a key feature was the build-up from the kinetic football pitch built by Shell at the Federal College of Education, Akoka, Lagos.

The pitch is powered by a combination of player activity and solar energy and is the first of its type in Africa, and second only to Brazil globally. It was launched in Lagos in November 2015 as a signpost for Bright Energy Ideas thinking among Nigerian youth, along with their counterparts worldwide. Akon, an international music star partnered with Shell for the launch in line with his vision of powering Africa.

As part of the campaign, there will be simultaneous football matches in Lagos, London and Brazil which will be played on the pitches on June 30, 2016, in a bid to further arouse public awareness on the bright energy ideas.