Blanche Aigle Communications has been awarded West Africa’s Best Public Relations Campaign at the 2025 SABRE Awards Africa.
The award came on the heels of its landmark work on “Viva Clean Hearts, Clean Clothes”, a campaign that seamlessly blended CSR storytelling with cultural relevance, purpose, and public value. The campaign was also shortlisted as one of the six best campaigns in Africa.
Presented by PRovoke Media at the APRA 50th Anniversary and the 36th annual conference in Mombasa, Kenya, the SABRE Awards celebrate the most impactful PR campaigns across the continent, judged for their strategic excellence, creativity, and real-world results.
This recognition places Blanche Aigle Communications not just in a class of its own in West Africa, but at the heart of a new communications movement; one that is driven by values, powered by identity, and measured by authentic societal impact.
At the core of the campaign was a message that transcended product utility and redefined cleanliness, not just as hygiene, but as emotional dignity and collective aspiration.
The work reflected a bold departure from the generic; it was an invitation to rethink how brands show up in people’s lives, especially in African contexts where culture is currency and messaging must earn its space.
While commenting on the award, the Founder and Principal Consultant of Blanche Aigle PR, Nene Bejide, said: “This award is more than a trophy, it is a global recognition of the kind of work we have always believed in: insight-led, human-centred, culturally intelligent storytelling.
“This marks the second consecutive year Blanche Aigle PR has won this category at the SABRE Awards Africa, a clear reflection of the agency’s unwavering consistency, strategic clarity, and sustained impact across campaigns year after year. We are here to build narratives that shape how Africa sees itself and how the world sees Africa.”
The ‘Viva Clean Hearts, Clean Clothes’ campaign became a blueprint in regional brand strategy, activating deep consumer emotion, while remaining rooted in local nuances. Centered around students’ well-being, the campaign positioned Viva Detergent as a leading advocate against bullying in Nigerian schools, linking hygiene with dignity, emotional safety, and community care.
The campaign engaged over two million Nigerians through integrated touch points, from community markets to digital storytelling, driving a 42 per cent lift in brand affinity and transforming Viva Detergent into a symbol of cleanliness and care. The communications outfit delivered an ecosystem of communication where every channel, every word, and every visual held meaning.
