Brand restates commitment to supporting women
In line with the purpose of the brand and in furtherance of its enduring legacy of more fragrance, more foam and more cleaning power, to lessen the burden of housework and continue affording many women the time and peace of mind to achieve more, Sunlight has restated its commitment to empower and make a significant difference to women entrepreneurs by supporting women-owned businesses in Nigeria.
Sunlight runs a programme called ‘Shakti’, an initiative whereby women in rural areas are provided products to resell to households in their communities, making a profit and generating an income stream for themselves.
In addition, the brand has partnered with Leading Ladies Africa, a women-focused non-profit, to recognise women across different business spheres.
Speaking during a workshop in Lagos recently, the Corporate Affairs & Sustainability Director, Unilever West Africa, Soromidayo George, noted, “the goal of the Sunlight Shakti programme is to help African women achieve financial security and move from low-income to middle-income, thereby bolstering their independence.”
Category Manager, Homecare, Oladapo Oshuntoye, disclosed that thousands of rural women have already been empowered in Nigeria since the launch of the Shakti programme in 2004 and provided seed capital in the form of Unilever products, business training and funding for women, thereby improving the livelihoods of rural areas. He stated that the brand’s vision in Africa is to empower 500,000 women by 2025.
“We are excited to reaffirm our commitment to empowering more women in Nigeria as it truly unifies our efforts to deliver more to Nigerian women, both inside and outside the home. We look forward to launching more activities that meet African women’s different needs in business. Across the country, Sunlight continues to do more through various programmes that empower women-owned businesses and move the needle in limiting barriers to success,” he said.