Brands must bond with consumers in trying economy 

The Commercial Director of Chi Limited, Anirban Sarkar has said that every economy situation has opportunities, and when the situation is negative, it will not continue forever, reason brands must bond with the consumers, providing better value for money. He said it was the reason his company decided to keep fate with the consumers and rather than cut the size or reduce the quality of its Hollandia milk content, it retained the same quantity and quality of milk, with no extra cost to the consumers.

He further said that it is part of the tradition of the company as a consumer focus and value driven organisation. He maintained that there is no better time than now for the consumers to enjoy the true value for their money, because the purchasing power of the consumers has gone down drastically because of the down turn in the economy.  He further said that his company understands that value for money is the most important thing to the consumers at this time.

Sarkar said that his company would continue to place premium on quality, driving its product through innovative ideas, which has led to the birth of product varieties from its stable.

Meanwhile, according to AC Nielsen Retail Audit Data in Q1 of this year, Hollandia Evaporated Milk (HEM) has been consistently gaining market in Lagos and the South West resulting in its leading the dairy market in the region. It claims in the last quarters, Hollandia Evaporated Milk increased its market share point by 7.4 per cent.