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Dennis Schwager, rocking the shisha sector like no other


The young entrepreneur not only got into the shisha sector but also took it to greater heights in no time.

Okay, so when we say that young individuals from across industries all over the world are rocking their respective sectors, we are not joking. Well, this is a great sight to behold, all because of the immense love and passion these individuals have shown to first dip their hands into something and then take it to the skies with their consistent efforts and hard work. Dennis Schwager is one such name who has been doing that and how. He is a young talent in entrepreneurship who believed in his dreams and went against the tides to create a unique success story in a unique industry, where other youngsters feared getting into, considering it as ‘not a usual business industry’. When entrepreneurs like Dennis Schwager make that first move, you know what they are up to, and you understand their strong resolute in achieving sky-high success.


Water pipes were something young Dennis was always interested in and took his interest forward by making videos around them. This led him towards starting his YouTube channel named ‘Shisha Stabil’. YouTube turned him into a young content creator, where manufacturers approached him for promoting their products. After a point, he started selling these products and everything started to roll.

The early success with his YouTube channel encouraged him to take this to another level and thus entered entrepreneurship with his brand ‘Shisha Cloud’ for his love for hookahs. Talking about how his business developed from there, Dennis Schwager highlights that he had started the company in a 65 sqm store in Ulm, Germany, from where he hails and began with only 8000 euros of products. The first employee was hired within just two months and after a few months; he was able to fill the first full-time position.


In 2016, they took off really fast as they were backed by great content and videos on hookahs and shishas on Instagram and Facebook, which increased their awareness. This led Dennis Schwager to the conclusion that an online store was needed. Today, the brand stands tall as one of the market leaders, with an online store and expanding with two stores and two franchise branches.

Initially, Dennis Schwager had no idea how he would go about it with his store, but receiving great acclaim and name online and offline made him trust the process and his belief in his brand. As both a content creator and an entrepreneur, Dennis Schwager has always stayed up on his game by going a step further in business, which has made his business stand apart. Find out more through Instagram, @nednis_ and @shishacloud_official.


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