Firm seeks capacity building to enhance dairy industry

The future of Nigerian dairy industry is bright, but can only achieve the desired if there are more investment in the building of capacity in the industry.

The Deputy Marketing Director, CWay Food and Beverages, Samuel Akinrimisi, who disclosed this during the launch of repackage Nutri-Yo, said the industry has a lot of potential to grow, but requires expertise.

“Where expertise is missing, the opportunity in the industry will not be harnessed. So, for any business that wants to thrive within the dairy industry, it’s important that capacity building should be a priority because we have sustained professionalism over time.

“Modern technology too is needed to ensure that the approach in dealing with the sector in term of infrastructure, machinery and state of the art equipment that will be able to harness the opportunities in the industry is revisited. It’s very robust as a sector, but it requires expertise to get the best and sustain it.”

Speaking on the product relaunch, he said: “It’s very important for a product to innovate so, Nutri-Yo is in its growing phase and to be loved by its consumers, it has to innovate and one of the ways to do so is having a new look and having a better formulation.

“The difference between this and the old one is that this has extra vitamins. This formulation has brought about better nourishment; we are giving people what will make them feel okay. Their wellbeing is what we seek.”

Also speaking, Brand Manager, Nutri-Yo, Jennifer Egbuenu, said, “for some time now, the new look has been in the pipeline and we see it as the new phase for the launch. The launch coming at the beginning of the New Year is to set a new direction so, for us, it’s the dawn of a new era.”

Speaking on the target of 20 per cent incremental sales volume versus 2023, she said: “No matter how far we think we have come, we can always occupy new territories; in 2023, we did remarkably well, but going forward in 2024, we want to take up another figure. The new target of 20 per cent increment is to ensure that by this time next year, we can look back and say we are not where we were so, growth is a key element.”