Firm improves living condition of citizens, reward customers
Consumer-centric brand, Rite Foods’ Bigi Drinks has improved the living condition and status of about 20 of its consumers with surprise and transformative packages of cash and gift prizes, through its digital Corporate Social Responsibility (CSR) campaign, BRAK. BRAK, an acronym for Bigi Random Acts of Kindness, is a digital CSR campaign activated yearly with the aim to reward consumers, who were nominated by their friends and loved ones in need of support.
Assistant Brand Manager, Bigi, Abiola Aransiola, restated the company’s commitment through the brand and the BRAK initiative, to reaching out to people in need and improving their lives across the country.
“It is our culture to find good deeds and reward them, which demonstrates our passion for helping people and improving their social status and living conditions. This is why Bigi extends its acts of kindness to consumers and other Nigerians.
“With the BRAK initiative, Bigi drinks have once again demonstrated its commitment to winning the hearts of consumers by not only offering quality refreshing soft drinks but giving back to people and communities to bring a meaningful difference that improves lives across the country,” she said.
The lucky consumers, who were selected from different environs across Lagos State, include Chukwuifeyinwa Esther, Adeyosola Bisiriyu, Toyin Rowland and Chinwe Ngharamike, among others, whose residences were visited by the brand with a team of cheerleaders and trumpeter to celebrate and reward them.
The brand not only gifted the beneficiaries or consumers, but also the people who nominated them for the reward.