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FreshYo yoghurt promises more energy, vitality, endorsed by comedy child superstar Emmanuella, others

By Editor
30 November 2017   |   4:01 am
A popular yoghurt drink, FreshYo has be relaunched and rebranded with the promise of providing more energy and vitality.

Category Head (Beverages, Noodles & Culinary), Olam Nigeria, Mr. Sidhartha Samal (left); Sr. Vice President & Business Head (Packaged Foods), Olam Nigeria, Mr. Premender Sethi; Comedy Superstar & Brand Ambassador FreshYo, Miss. Emmanuella Samuel; Marketing Manager, Olam Nigeria, Ms. Bola Adeniji; and Comedy Superstar & YouTube Gold award winner, Mark Angel Comedy International, Mr. Mark Angel, during the signing of Miss. Emmanuella as Freshyo brand ambassador

A popular yoghurt drink, FreshYo has be relaunched and rebranded with the promise of providing more energy and vitality.

FreshYo is a dairy product made by fermenting milk with a yogurt culture. It provides protein and calcium, and it may enhance healthy gut bacteria.

Several studies have shown that health benefits can include promoting bone health and aiding digestion. Some yogurts contain active, living bacteria known as probiotics, which can help keep the intestines healthy.

Researches indicate that yogurts contain calcium, vitamins B6 and B12, riboflavin, potassium, and magnesium.

Meanwhile, FreshYo and comedy child superstar, Emmanuella, are set to take an exciting journey that fosters on bringing more smiles to the faces of Nigerans. Emmanuella has been officially signed as the Brand Ambassador for FreshYo. Her videos for FreshYo done in collaboration with Mark Angel Comedy International, titled ‘Missing Emmanuella’, ‘Lunatic’ and ‘Professor’ has become extremely popular amongst Nigerians and garnered over 30 million views on YouTube and Facebook.

Category Head (Beverages, Noodles & Culinary) at Olam International’s Joint Venture with Sanyo Foods, Mr. Sidhartha Samal, said: “Emmanuella brings to the table confidence and boundless energy which makes her a perfect fit for what FreshYo represents. FreshYo is a relatively young brand and so is Emmanuella. Hence it is going to be a partnership that is strategic and long term. Together we will engage and drive participation from consumers with great content.”

Emmanuella said: “I’m excited and happy to become a part of the FreshYo family. I love it is great taste and my mother says it’s healthy as well. With FreshYo I will always have more energy to bring smiles.”

Samal added: “FreshYo drinking yoghurt has been relaunched in Nigeria since Aug 2017 and the initial response from consumers has been overwhelming. With its innovative packaging and outstanding taste, FreshYo is a favourite amongst both kids and adults. It is manufactured in the company’s new facility at Lagos, which is the first factory in Africa to use Aseptic technology for the production of dairy beverages.

“Consumers should follow @blueboatfreshyo on Twitter, Instagram or go to BlueBoatFreshYo page on Facebook for all the action on FreshYo.”

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