When Adebusola Adu began formulating natural skincare products in 2018, it was simply to solve a personal problem—her son’s recurring dry skin. But what began as a mother’s concern quickly grew into a community-serving enterprise that would empower hundreds across the world.
Two years later, in the heart of a global pandemic, Adebusola expanded her impact by launching Forever Yasaph Academy’s first online courses—a bold move that would transform lives during one of the most uncertain times in modern history.
“I knew there were many people stuck at home, uncertain about the future,” Adebusola shared. “I wanted to offer something empowering—skills they could use to create, earn, and thrive.”
Laying the Foundation: Soap Making 101 & 102
In July 2020, the first two flagship courses—Soap Making 101 and 102—were introduced to the public. These foundational courses covered everything from formulation safety to ingredient functionality, equipping students with the tools to create high-quality natural soaps at home.
“The vision was simple—teach people the ‘why’ behind skincare, not just the ‘how,’” she said. “That’s how ethical brands are born.”
The courses were accessible, video-driven, and practical—built for complete beginners and aspiring entrepreneurs alike.
From Lagos to the World
What happened next exceeded expectations.
Within weeks, students were enrolling from across the globe. The United States, Barbados, Dubai, Botswana, and the UK were among the first to represent Forever Yasaph Academy’s now-global community.
These learners were not only watching the lessons—they were formulating, launching mini brands, and transforming their lives.
One student testimonial captured it best:
“Before joining Forever Yasaph Academy, I struggled to find reliable resources on natural soap making. The courses not only provided me with technical skills but also gave me the confidence to start my own line. The support and knowledge shared were invaluable.”
Built in Crisis. Designed for Legacy.
Though her cosmetic formulation journey began in 2018, it was the 2020 launch of the online school that marked a turning point in her professional evolution. By transforming her in-person knowledge into digital courses, Adebusola made beauty entrepreneurship accessible at a global scale.
The success of the initial programs has since led to a full suite of offerings including:
Haircare formulation modules
Skincare formulation modules
Business mentorship for indie beauty brands
Product safety and compliance workshops
Tailored one-on-one coaching across continents
Through Forever Yasaph Academy, Adebusola has trained over 300 students and supported the launch of multiple successful skincare brands in Nigeria and abroad.
“Every ingredient we choose, every lesson we teach—it’s all intentional,” she says. “We’re building a new generation of beauty entrepreneurs who lead with knowledge, purpose, and integrity.”
Adebusola’s growth was also driven by her digital strategy savvy. On Instagram, she optimized discoverability by adopting the handle @learnhowtomakenaturalsoaps—a keyword-rich name that continues to generate organic traffic from curious learners searching for hands-on skills.
“That name alone brought in students from all over the world,” she laughed. “Sometimes, it’s not about being fancy—it’s about being found.”
Forever Yasaph Academy’s 2020 launch was more than a business move. It was a strategic, purpose-driven decision that turned global instability into empowerment and opportunity. With a growing digital footprint, international student base, and a deep-rooted passion for clean beauty, Adebusola Adu has become a symbol of what African women entrepreneurs can achieve when they lean into their expertise and lead with heart.
