Knorr restates commitment to reducing anaemia
ONE of Unilever Nigeria’s most popular brands, Knorr, has restated its commitment to help reducing the prevalence of iron deficiency anaemia in Nigeria, through its Knorr social mission.
Explaining the rationale behind the campaign, Brand Building Director-Foods, Unilever Nigeria Plc, Mrs. Nsima Ogedi-Alakwe said the campaign is part of Unilever’s commitment to bringing the United Nations global goals to life through its Knorr social mission, which is aimed at improving the lives of Nigerians with a special focus on teenage girls and maternal health.
“Through our social mission campaign, Knorr is championing the fight against iron deficiency, giving hope to two (2) billion people worldwide who suffer from micronutrient deficiencies,” she added.
Knorr is helping to improve health and livelihoods of Nigerian women, teaching them to cook more iron-rich meals and creating a #BrightFuture by following three simple Green Food steps – Toss, Stir and Crumble.
Knorr’s social mission is a demonstration of the brand’s fight against iron deficiency anaemia through its unique culture of good nutrition targeted at making nutritious meals a priority, easy to achieve and more desirable.
In partnership with its brand ambassadors, Omotola Jalade Ekeinde and her lovely daughter, Meraiah, Knorr is propagating the Knorr social mission tagged Green Food Steps.
The Green Food Steps encourages Nigerian mothers to toss leafy green vegetables into their stew, stir it all together and crumble in iron-enriched Knorr cubes to achieve a tasty, nutritious and iron rich Knorr Stew for healthy living.
Knorr’s Green Food Steps campaign is part of the brand’s social mission to improve the quality of life through healthy nutrition by getting Nigerian mothers who are the cooks of today, and teens, the cooks of tomorrow, to adopt simple cooking behaviours the Knorr Way, and enrich the nutritional value of their weekly meals. The quick steps showcase that it is easy for people to effectively change their cooking habits without compromising on flavour, time, or cost.
Iron deficiency is the most common cause of anaemia amongst women and young adults and eating food with too little iron over an extended period of time can actually cause iron shortage in the body.
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