Innovation, key to Hollandia’s growth in Nigeria
For a brand like Hollandia Evaporated Milk, embracing innovation over the years has helped to build loyalty and affinities with millions of consumers, as providing conveniences and value for money form the core essence of the product and marketing.
Trending now is its 65 grammes ‘Correct Wazo’ pack, which goes for N50; it is 10 grammes more milk than other brands in the same category. Hollandia Evaporated Milk 65 grammes ‘Correct Wazo’ pack offers quantity plus quality at a consumer-friendly price.
For some dairy brands, the strategy to remain relevant in these challenging times has been to reduce product quantity and quality in order to retain the N50 price.
According to Adeola Idowu, a marketing communications professional in Lagos, “it is the only milk brand with convenient resealable pack that comes with a cap. I do not have to worry about storage as I can always reseal the pack unlike other milk brands. It also offers more value for money for products on the same category.”
For Chi Limited, however, consumer consideration is key. The 65grammes pack is popularly called ‘Correct Wazo’, because it makes all the difference by offering you 10 extra grams of creamy nourishment more than other milk brands selling at N50.
It is hygienically produced with modern technology in aseptic Tetra Pak packaging unlike other milk brands, especially, those in tins, which raise great concerns about the hygienic condition of the milk due to the corrosive nature of the packaging material.
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