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IPRA announces winners of 2020 awards


Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has bagged three Golden World Awards of the International Public Relations Association (IPRA) 2020 for its PR campaigns in Nigeria.

The Member Services Manager of IPRA, Janice Hill, said the winning entries include, the Nigerian Air Force (NAF) campaign on ‘Women of War’, which bagged Crisis Management Award Category; the Nigeria Customs Service (NCS) Campaign on partial border closure to curtail smuggling of foreign rice, which bagged Public Affairs Award Category and the Nigerian Communication Commission (NCC) launching of Emergency Communication Centre, which bagged New Service award Category.


IMPR had similarly won 2020 African Public Relations Awards, which recognised Superior Achievement in Branding Reputation and Engagement (SABRE) for the same campaigns it executed for the organisations.

Unlike previous years when the IPRA jury meets in person, the selection of finalists and winners were done online this year. According to IPRA’s President and chairman of the jury, Svetlana Stavreva, the entries were seen by multiple judges to ensure balance. The jury comprised judges from all over the world including Austria, Bulgaria, Japan, Russia, Saudi Arabia, Turkey, The Philippines, the USA and the UK.

“We had expected the competition this year to be tough as budgets were cut and people worked from home. So we were proud to see the PR industry fighting back determined to tell the world about its best campaigns,” Stavreva explains Svetlana.

Reacting to the latest awards, the Chief Executive Officer of Image Merchants Promotion Ltd, Mr. Yushau A. Shuaib expressed gratitude to the stakeholders and the media in supporting the campaigns.

“This is the fifth year that our company is not only winning the Continental award but the Golden World Award of IPRA which are possible with the patronages from our clients and the solidarity with our media partners. We will continue to make the country and the African continent proud in our desire and unflinching commitments to redefine PR practice in line with the best global and ethical standards in public affairs, crisis Communication, reputation management,” Shuaib concluded.


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