Broadcasters to explore AI trend at confab

At a time when broadcasters are contending with fragmenting audiences, advertising money moving to global digital platforms, and rapid evolution of Artificial Intelligence (AI) across the value chain, Broadcast Media Africa (BMA) has announced the Broadcasters Convention – West Africa 2026, a two-day gathering of the region’s broadcasting and electronic media industry, holding at the Labadi Beach Hotel, Accra, Ghana.

Publisher at BMA, Benjamin Pius, disclosed that the Accra gathering would dissect how broadcasters in the region could build sustainable businesses in the digital ecosystem and the age of AI.

Sessions across the two days would address the themes shaping the industry’s next decade, including sustainable business models for broadcasters and OTT services, innovations in advertising and subscription models, AI-powered audience analytics and measurement, automated newsrooms and production workflows, content archiving, preservation and protection, next-generation satellite distribution, cloud and hybrid cloud-satellite operations, and AI in content discovery and the viewer experience on streaming platforms.

Pius added the programme is specifically designed for senior decision-makers, bringing together chief executives, heads of technology, programming and commercial leaders from public and private broadcasters, alongside streaming platforms, advertisers, agencies, regulators and the technology partners building the infrastructure behind the industry.

To him, “the conversation about the future of broadcasting in Africa has moved well beyond whether change is coming. It is here. What the industry needs now is a candid, senior-level exchange about what is actually working, from new revenue models to AI in the newsroom, and that is exactly what we will be convening in Accra. Nigerian broadcasters, who operate in the region’s largest media market, have a central part to play in that conversation.”

In conclusion, Pius disclosed registration and the full programme are available at wab-africa.broadcastingandmedia.net. The event is scheduled for September 22 and 23 2026 in Ghana.