Firm deepens Nigeria’s digital ecosystem potential for brands, agencies

ALEPH, a leading digital global enabler of digital advertising in emerging countries, has announced its entry into the Nigerian market.   Aleph is connecting thousands of advertisers in underserved markets to over three billion consumers on the world’s leading media platforms. 
 
The company aims to give brands access to every digitally connected user in Africa. “Aleph is thrilled to bring our cutting-edge technology and digital advertising expertise to Nigeria,” said Stephen Newton, Managing Director for Aleph in Sub-Saharan Africa. “We’re committed to helping brands connect with millions of consumers across the country and beyond, unlocking the potential of Nigeria’s digital ecosystem.”

As part of its entry into Nigeria, Aleph has launched Digital Ad Expert, a free digital media education platform that is set to solve digital media education in Nigeria and Africa at large. 
   
The platform is designed to educate and certify the next generation of digital professionals across the globe, enabling more people to compete in the global digital ecosystem. 

Over 1,000 participants from Nigeria have already benefited from this programme.

“We are widening access to digital advertising and equalising the global digital ecosystem,” said Tintin Imevbore, Managing Director for Nigeria. “Aleph solves fundamental challenges that exist for nearly every partner and advertiser in underserved markets. A lot of businesses struggle with visibility, cross-border payments, and more. Aleph has brought first-hand solutions. We have built localised tech solutions for advertisers of underserved markets and their unique challenges. As a result, they are more personalised and targeted — enhancing campaign effectiveness. We provide credit to our advertisers, allowing them to run their campaigns and expand their reach without limits.”
   
Aleph is here to help businesses in Nigeria connect with millions of consumers, and the company has the infrastructure to aggregate untapped advertising revenue from digitally developing economies.
   
According to the Global Partner and Chief Operating Officer of Aleph, Ignacio Vidaguren, “our infrastructure acts as a bridge, widening access to and equalizing the global digital media ecosystem. Our comprehensive solutions and the value that we create for our partners and advertisers have given us a first-mover advantage that puts us light-years ahead of global competition.”
   
As Meta’s authorised Sales Partner in Nigeria, Aleph provides strategic consultation and local solutions expertise. 
   
“We are here to help you choose the right advertising strategy for your business across Meta technologies (Facebook, Messenger, Instagram, and WhatsApp),” said Stan Martins, Regional Meta Director. 
   
“We offer local, in-market support and consulting, and provide access to workshops and training in Nigeria to help you and your team learn new skills to get the most out of the platforms and your advertising budget.”
   
Aleph’s cross-border payment solutions reduce the complexities of transactions across countries and currencies, making it easier for businesses to expand their reach.
 
“By streamlining the entire payment value chain, we are able to bill and collect payments in 49 local currencies to deliver a single payment to each of our 35+ platform partners,” Stan said.
   
“Our platform welcomes newcomers into the industry by teaching the basics. It also keeps experienced advertisers on top of their game by helping them sharpen their skills,” said Michael Owatunde, Regional Marketing Manager on Digital Ad Expert. 
 
“Compared to other MOOCs (Massive Open Online Courses), our methodology leads to twice higher graduation rates, 50 per cent less dropout rates, and 90 per cent more engaged learners.”
   
Aleph’s entry into Nigeria is set to change the digital advertising landscape in the country, giving businesses access to global platforms and local solutions expertise. 
   
“Our team is made up of people from all walks of life – with different stories, cultures, and aspirations. That means that we are constantly learning from each other and growing together,” Owatunde continued.