Foundation partners AAAN-Women on Digital Amazons
Street Project Foundation, an organisation committed to youth employment and cross-cultural dialogue through creative arts, has partnership with the Association of Advertising Agencies of Nigeria’s (AAAN) Women-in-Advertising (WIA) on the launch of new initiative, ‘Digital Amazons’.
Digital Amazons is a three-week capacity building programme for 18 to 25 years old females, exceptionally gifted in different areas of creative arts. The programme seeks to expose participants to latest digital skills that will prepare them for work in advertising and the creative industry at large.
Call for application has been open from April 1 to April 28 for the first cohort. The first cohort is expected to run from scheduled to run from May 13 through 31 at NG_HUB, Yaba, Lagos.
Speaking on the initiative, WIA Chairperson, Mrs. Tope Jemerigbe, said, “we embraced this initiative by Street Project Foundation because it aligns with our objective to bring more women into our profession and improve their skill-sets.”
Internship placements will also be offered to expose the young women to the world of work in advertising. In addition, WIA will hold seminar and mentorship sessions with young women already involved in advertising and communication practice for every cohort of the Digital Amazons programme.
Founder and Lead Visionary of Street Project Foundation, Mrs. Rita Ezenwa-Okoro, explained that the programme was created in alignment with the foundation’s mission to facilitate opportunities for youth employment and enterprise development, using creative arts as a tool. She said, “our partnership with AAAN-Women-in-Advertising is very strategic and timely. If we must raise a critical mass of female creative directors and chief creative officers in the industry, intentional steps must be taken and Digital Amazons presents us with that opportunity to build the capacity of female creatives, through training and mentoring.”
The programme is slated to have four cohorts of 25 participants each this year. Interested participants should visit www. streetproject.org.ng/digital-amazons/ The initiative is endorsed by the Lagos State Ministry of Wealth Creation and Employment and is being supported by Facebook, Merakey, a foundation based in Philadelphia, USA; Temple University’s Center for Media and Information Literacy, also in Philadelphia; and Rita Omovbude Consult (ROC), a Lagos-based marketing communications consultancy firm. The programme is still open for sponsorship and strategic partnerships as the goal is to train 100 young female creatives by 2019 year-end and make it a yearly programme.
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