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How StarTimes Integrated DTV will enhance digital migration

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Pay TV company, StarTimes, has highlighted how its newest ground-breaking product, the integrated Digital TV, which it introduced into the Nigerian market last November, will enhance the digital migration landscape, particularly in helping families across Africa to connect smartly to the digital TV era.

In a chat with Chief Operating Officer, StarTimes Nigeria, Mr. Tunde Aina, said with the innovation that StarTimes integrated digital TV brings to the fore, Nigerian and African families, whether in the rural or urban areas, can easily switch to digital TV with much ease without the rigour of procuring analogue TV sets, set-top boxes, wiring and other accessories.

“The StarTimes Digital TV, which offers an integrated solution with one product, can thus help a great deal in leap-frogging the nation’s spirited plans to connect many Nigerians with the digital TV and its huge attendant benefits faster,” he added.

DTV, according to Aina, is an exciting offer for digital migration. He highlighted some of its features to inclde 50 per cent Lower Energy Consumption than the CRT TV, upgradable operating system, maximum thickness of 70mm and the minimum thickness of 13mm, 2 HDMI ports, full HD LED screen with 5MM Bezel, 1920*1080 resolution rendered at 8ms super-rapid response time and four viewing modes, which guarantee vibrant and smooth viewing experience, 8W*2 digital noise filter system, and 75W voltage consumption.

These, he further explained, would enable all users to conveniently enjoy movies, music and other audio and visual resources stored in flash disks, hard disks or other devices via the USB Port or HDMI port.

Aina lamented that in people’s perception, digital migration mainly includes digitalization of signal source, broadcasting system and transmission network. However, digitalization of terminals, which actually is a key step to totally achieving digital migration, has been ignored, adding that it is normal to see that African families are watching blurry images of digital signals with their old and traditional CRT TV.

According to him, “CRT TV can’t show the excellent high-definition image of digital signals. We should change people’s perception of digital migration, letting them know that digitalization of their TV sets is key for them to fully experience the beauty of digital life,”

“StarTimes is assisting to ensure that the African continent and media development progress to the next level in digital television broadcasting. StarTimes is now the key partner to Africa in her effort to migrate from analogue to digital.”Aina noted that Tanzania, Kenya and Burundi have successfully achieved digital migration through partnering with StarTimes.


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