Virgin Atlantic Airways has announced the promotion of Omolola Kufile to Manager, Marketing, PR, and Communications, a role that will see her drive the airline’s brand presence, media relations, and customer engagement strategies across key markets.

Kufile’s career with Virgin Atlantic began in 2004, and her journey has been marked by steady progression through Sales, Business Development, and Leadership roles. Having previously served as Corporate Sales & Customer Service Executive, Sales Account Manager, and later as Head of Sales and Business Development, she has consistently demonstrated her ability to deliver measurable results across commercial strategy, client engagement, and organizational growth.

Her 2018 appointment marks the latest milestone in a career defined by innovation, resilience, and impact. In her new role, Kufile is responsible for shaping Virgin Atlantic’s integrated marketing, communications, and PR strategies across Nigeria and other focus markets. She oversees multi-channel brand campaigns, Customer Relationship Management programs, media relations, and experiential marketing initiatives, ensuring that Virgin Atlantic maintains its reputation as a customer-first airline and industry innovator.

With over more than a decade with Virgin Atlantic, Kufile has gained extensive expertise across both sales and marketing. As Head of Sales and Business Development, she implemented sales pipeline optimization strategies, restructured pricing agreements, and spearheaded online ticketing initiatives that expanded Virgin Atlantic’s footprint in Nigeria.

Her leadership earned her and her team multiple recognitions, including consecutive “Best Sales Team” awards, while her data-driven strategies helped strengthen Virgin Atlantic’s long-term competitive positioning. This strong commercial foundation prepared her for her transition into marketing and communications leadership in 2018, where her impact has been equally significant.

As Marketing, PR, and Communications Manager, Kufile will spearhead multi-channel brand campaigns, designing and executing integrated strategies that leverage digital, traditional, and experiential platforms. Her work will continue to deliver substantial market share growth through brand awareness strategies and position the airline as the preferred option in the region.

She has been instrumental in building advanced analytics frameworks that inform Virgin Atlantic’s marketing approach. By implementing data-driven segmentation models, developing customer personas, and translating insights into actionable strategies, Kufile has improved engagement and conversion rates while establishing repeatable best practices in marketing analytics.

Her leadership extends to media relations, where she’s crafting key messaging, securing increased press coverage, and positioning Virgin Atlantic as a leader in customer experience and innovation. She’s been charged with planning and executing high-profile brand events that will boost awareness and strengthen Virgin Atlantic’s market positioning.

Kufile’s tenure as Marketing, PR, and Communications Manager will see her lead CRM strategy across both B2C and B2B channels. By leveraging consumer insights and designing personalized engagement initiatives, she will strengthen customer loyalty, increase retention, and maximize customer lifetime value. Her current efforts in digital and social media strategy have grown Virgin Atlantic’s online presence significantly.

Kufile’s appointment reflects not only Virgin Atlantic’s confidence in her leadership but also the airline’s broader strategy of promoting talent from within. Having grown her career inside the organization since 2004, she brings a deep understanding of Virgin Atlantic’s culture, values, and long-term vision.

“As I step into this expanded role, I am committed to ensuring that Virgin Atlantic continues to deliver meaningful, innovative, and impactful connections with our customers,” Kufile said. “This promotion represents both an exciting challenge and a tremendous opportunity to contribute to the airline’s growth across our key markets.”

With over a decade of experience in sales, business development, and now marketing leadership, Omolola Kufile embodies Virgin Atlantic’s forward-looking approach to growth. Her ability to combine data-driven insights, creative storytelling, and strategic execution positions her to strengthen Virgin Atlantic’s brand and reputation in Nigeria and beyond. As Virgin Atlantic continues to expand its presence in competitive global markets, Kufile’s promotion to Marketing, PR, and Communications Manager in 2018 signals the airline’s commitment to investing in proven leaders who can drive both innovation and growth