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QRS identifies social research as catalyst for SMEs’ growth


L-R:Managing Director, Questers Research Resources Ltd., Dare Odetunde; Chairman, Lanre Fasakin; and Head, Qualitative Research, Olawande Adediran, during the launch of QRS Limited, in Lagos… on Thursday.

For Small and Medium Enterprises (SMEs) to grow in the country, Group Managing Director of Questers Research Services (QRS) Limited, Mr. Lanre Fasakin, has stressed the need for qualitative social and market research.

He spoke recently at the launch of QRS, noting that social and market research could assist SMEs to know how consumers relate to their brand, determine awareness of the brand and market size and brand image.

Specifically, he observed that it was only multinational companies that know the value and benefits of research in the country, saying QRS has, however, helped local agencies to up their game by going into research.

Fasaki stated that QRS was positioned to deliver quality research services across all geopolitical zones in Nigeria with adequate capability to maintain a steady pool of over 500 interviewers and supervisors across the country.

“QRS offers quick turnaround time to optimise research in moving client’s business forward,” he stated. “The agency’s source of data collection is done by means of electronic devices using the SurveyToGo (STG) platform that is structured primarily to ensure quick turnaround timing and prompt delivery to clients. Our team cuts across Fast Moving Consumer Goods (FMCGs), reproductive health, telecoms, beverages, banking, oil and gas amongst other sectors.”

To this end, he said QRS was determined to change the face of social and marketing research with its experienced professionals, qualitative research experts that are proficient in scientific tools, fast turn-around timing and effective coverage of the geo political zones in the country.

Specifically, he added that QRS Omnibus Survey, which is a multi-client syndication study, has the capacity to cater for the needs of several sponsors simultaneously. It also covers 18 urban and 36 rural areas as a continuous quarterly market monitor amongst 4,000 households across Nigeria, adding that it also has a flexible quota allocation that allows additional 50 special incidence sample at each urban location.

He concluded that the country was divided into four main regions – West, East, North-West and North-Central and quota for each region is proportional to the percentage represented by that area in total population.

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