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Quadrant MSL’s report deepens industry insight


Uche Ajene-Ayere

One of Nigeria’s strategic communications and public relations consultancy outlets, Quadrant MSL, an operating company of the Insight Redefini and member of the Publicis Groupe, has unveiled the maiden edition of its PR Intelligence Report, titled ‘A Quadrant MSL Review of the Financial Services Industry: Banking Sector’.

The report, which covers the last quarter of 2018, focuses on the ways in which banks engaged newspapers to communicate with various audiences and stakeholders was recently unveiled to newsmen at the company’s office in Lagos.

Managing Consultant, Quadrant MSL, Uche Ajene-Ayere said that the maiden edition paid attention to the financial services industry, specifically the banking sector, as it would help communications and marketing executives across industries make informed and data driven decisions.


She said, “the consultancy’s progression to strategic communications has come naturally because of the noticeable dynamism in the public relations industry. The public relations industry has come under strong disruptions with ever evolving consumer habits, media formats and consumption patterns, which in turn have impacted clients demands and expectations.”

Ajene-Ayere noted that the importance of traditional media couldn’t be overemphasised. While its been argued that the country’s data costs are among Africa’s most affordable, the economic disenfranchisement of millions of Nigerians means that many consumers would be best reached, offline, via billboards and print platforms.”

She explained,”our goal is to provide industries with deeper insights into their positioning within the media, which will ultimately impact their outlook and decisions. Everything we do is to help businesses create more meaningful, deeper, connections with their stakeholders, and help everyone realize the power of the media.”

The report shows the share of voice (number of news stories as compared to competitors), sentiments (how the story was viewed by readers) and sector news trends. It is expected to be a periodical report that would look at other sectors in the future.

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