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‘Tis Christmas, shop locally


That is the campaign slogan for Nigerians from a leading kiddies clothier this period of recession

As the value of the Naira depreciates, we are forced to look inwards; to meet the demands, the Nigerian entrepreneur is consistently against all odds striving to improve on quality and standards.

And Nigeria’s leading contemporary children’s clothing brand Ruff ‘n’ Tumble, a typical example of an SME fuelling the engine of national growth, has made a call to action for Nigerians to patronize indigenous brands.

Ruff ‘n’ Tumble has recently amplified her voice to encourage Nigerians to buy and “Shop Locally”.

“The campaign is geared towards reprogramming our collective mind-set to encourage customers and consumers to shop locally. This will increase local capacity, create jobs and create wealth. Local availability means the stress is taken out of your shopping leaving you time for other things,” says Nike Ogunlesi, CEO of the outlet.

At Ruff n Tumble, Christmas has come early as the new collections are out already. The collection affords parents quality, style and unique pieces of clothing for boys and girls within the ages of 0-16years.

In the spirit of the season, shoppers will win Christmas gift coupons based on the category of purchase; available from 10 per cent, 15 and 20 per cent at all the stores across Nigeria, for a limited period of time only.

“We always ensure that we provide our customers and consumers across the country with the best quality and style at competitive prices.

“This season, we encourage Nigerians to shop locally and support home grown brands, the garment industry needs our support,” she added.

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