Sunday, 5th December 2021
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From a side business to being fully profitable, Anas Essa talks Diamond White Smile

When Anas Essa started Diamond White Smile as a side business in 2017, he had no idea that what he was building was going to be a profitable venture. His mindset was instrumental in setting him up for success. “Mindset is everything.” he admits. “It is very easy to get discouraged in the beginning and…

When Anas Essa started Diamond White Smile as a side business in 2017, he had no idea that what he was building was going to be a profitable venture. His mindset was instrumental in setting him up for success. “Mindset is everything.” he admits.

“It is very easy to get discouraged in the beginning and give up. There were days I had no clients, or weeks I made no money. I didn’t give up, if anything it motivated me more! You have to go into a new business with a positive open mindset. Remind yourself all the hard work will pay off and to never give up.”

Since starting this business, Anas has blossomed and is working on moving beyond just offering teeth-whitening services to training others in the business. “Originally I started this as a side business which quickly turned into a full time corporation running seven days a week,” he points out. “Our mission is to help change one smile at a time and one life at a time. What makes us unique is we not only offer in office teeth whitening but we are now an academy who help to train others to become teeth whitening technicians themselves. We want our students to become successful and it’s our priority to make sure that happens.”

These days, the scope of ambition has decidedly shifted. “Right now Diamond White Smile is focused on getting the take home teeth whitening kits to every retail store world wide,” he explains.

What they desire is instantaneous accessibility for all customers “We want everyone to have instant access to our kits,” Anas says. “We want to keep creating business owners and giving people the opportunity to allow them self to become what they want.”