Adele Debuts New Song “Hold On” In Amazon Holiday Ad
British singer Adele has debuted a new song Hold On off her highly anticipated album 30 in a nostalgic Amazon holiday commercial.
The commercial sheds light on the realities of living with anxiety follows a young girl walking through a subway station and into the light that is the city’s chaos. She then goes about her daily life as she meets with friends, sits in class and goes to a nightclub but something is evidently wrong as she’s seen studying and sitting alone on a park bench.
A voiceover says, “In other news, cases of anxiety in young adults are rising as experts warn of the effects on well-being caused by the pandemic.”
While Adele’s new single plays in the background “I swear to God I’m such a mess, the harder I try I regret / Every day feels like the road I’m on, might just open up and swallow me whole. Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive.”
Finding solace in bird watching, the young girl then receives an Amazon package with a bird feeder which brings a bright smile to her face.
Hold On is the Grammy-award winning singer’s second release from her fourth studio album scheduled to be released on November 19. Last month, Adele had released the first song off the album Easy On Me on October 14.
Adele first announced the release date for her album and in October and released a candid statement to go with it. In the statement, the Hello singer wrote that she had began work on the album three years ago and was now in a completely different place.
“I was certainly nowhere near where I’d hoped to be when I first started it nearly three years ago,” the hitmaker said at the time. “Quite the opposite actually. I rely on routine and consistency to feel safe, I always have. And yet there I was knowingly — willingly even, throwing myself into a maze of absolute mess and inner turmoil!”
Last week, Adele released the tracklist for her album which includes 12 tracks- while its deluxe version will feature an additional three songs, including a version of Easy On Me with Chris Stapleton.