Blaqbonez: On Sex Over Love And Emeka The Stallion
One of the first impressions you’re likely to have about Blaqbonez is his self-assured approach to things, the way he is confident in himself and his act. And it is not without proof.
Born Akumefule Chukwu-Emeka George in Lagos, Blaqbonez is popular for his versatility, energy, his many personas, and his competitive style of rap. He famously spurred controversy in the Nigerian rap scene in 2019 when he crowned himself the “Best Rapper In Africa.”
In March 2020, Blaqbonez released ‘Haba’ to public acclaim and launched his #StreamHaba campaign which became a viral sensation on social media. It is the first single off his forthcoming album, ‘Sex Over Love’, preceding subsequent singles such as his ‘BBC Remix’ with Tiwa Savage and trending single, ‘Bling’ featuring Amaarae and Buju.
For Sex Over Love, Blaqbonez chats with Guardian Life about the project and his latest persona, Emeka The Stallion. Sex Over Love is set to drop on the 30th of April.
You often take a disruptive approach to promote your music, what is the inspiration behind this and how has it worked out so far?
The inspiration is my personality, my life. I’m a crazy person, my mind works in crazy ways. It’s worked out pretty well so far, I would say. I get a lot of love.
Tell us about Sex Over Love. What inspired the album title and what should your fans expect?
Sex Over Love is my truth. It’s me saying that this love thing is not for me. I’d rather have sex. if I had to choose, I would choose sex every day. As far as what fans should expect? Every version of Blaqbonez, some great music, and some surprises I won’t give away just yet. But they should be very excited.
What difficulties did you face while working on Sex Over Love?
Finding a way to talk about sex without sounding redundant and repetitive. If I’m talking about sex on the entire project, I have to make sure it’s engaging; stuff that people will want to keep listening to.
You have employed the use of different personas for some of your projects from “President Emeka” to “Mr Boombastic”, how do you manage these various creative extensions of you?
It’s easy really because when I take on these personas, I embody them. I think like that person. And they are all conceptualized and planned ahead of time. It’s never a spur of the moment thing like, ‘Oh, I’ll be somebody new today.’ By the time, fans hear about it, my team has heard, the label has heard, my manager [Morin] has definitely heard.
Tell us about your new persona “Emeka The Stallion” for this album
Emeka The Stallion is a sex-machine. He has sex every day of the week, and he is unapologetic about it. He doesn’t see the point of love – he’s just very cynical like that.
Which artistes are you looking forward to featuring in future works and why?
Drake would probably be at the top of that list. Just because he’s been one of my major inspirations.
If you could change one thing about the music industry, what would it be?
The belief that only one sound works. Nigerians appreciate all types of music, but the tastemakers/middlemen make it seem like they only love one sound. In time though.
Are there new music genres you would like to explore? Which and why?
I don’t know. Maybe neo-soul. Some more R&B. I don’t know that I can try my hand at rock, but let’s see what happens in the future.
How do you unwind?
Playing games, playing football, [pauses] having sex [laughs].