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Desperados, Cruise Gang light up Lagos with playful streetwear collection

Desperados, in partnership with the streetwear collective Cruise Gang, launched their latest collection with a vibrant event at W Bar in Lagos. The event, part of Desperados’ “Designed for the Unusual” campaign, celebrated bold self-expression and creativity. The venue was transformed into a dazzling display of neon lights and edgy visuals, creating the perfect backdrop…

Desperados, in partnership with the streetwear collective Cruise Gang, launched their latest collection with a vibrant event at W Bar in Lagos.

The event, part of Desperados’ “Designed for the Unusual” campaign, celebrated bold self-expression and creativity. The venue was transformed into a dazzling display of neon lights and edgy visuals, creating the perfect backdrop for the evening.

The new collection, featuring bucket hats, jackets, t-shirts, and crop tops, was a riot of colours and daring designs, crafted for those who embrace their individuality and aren’t afraid to stand out.

The night began with an energetic dance performance that set the tone for the event.

Models then took to the runway, showcasing the collection’s bold, playful streetwear pieces. From striking jackets to funky bucket hats and edgy crop tops, the designs highlighted a fresh, unconventional twist on streetwear.

The highlight of the evening was Nigerian rapper Ladipoe, a central figure in the campaign, who delivered a dynamic live performance.

Ladipoe performing at the launch of Desperado and Cruise Gang's new streetwear collection
Ladipoe performing at the launch of Desperado and Cruise Gang’s new streetwear collection

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Dressed in one of the new designs, Ladipoe’s performance underscored the collection’s message of bold self-expression. His set, filled with infectious beats and powerful lyrics, resonated perfectly with the event’s theme of fearless creativity.

The event blended dance, fashion, and music. It captured the essence of Desperados and Cruise Gang’s new streetwear collection. It resonated with those who live life with an adventurous spirit, celebrating the unusual at every turn.

For more updates on the collection, follow Desperados on social media @desperadosng.

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