Facebook Introduces Desktop Messenger APP For Windows And Mac OS

Social media giant Facebook at its annual F8 developer conference announced a new desktop Messenger application for both MacOS and Windows.

With the help of this dedicated app, users are no longer required to login to Facebook on a browser to access Messenger. This new app will allow users to stay connected to their system constantly in the background and will offer an experience similar to that of the mobile app.

The feature is still being tested and is expected to launch the app later this year; it will allow users to do group video calls and even multitask while chatting on Messenger.

Facebook also announced that it is “re-building the architecture of Messenger” to make it faster and lighter on mobiles. Pushing its “Watch Together” feature for videos, Facebook further announced that users will soon be able to share a video from the Facebook app on Messenger and invite others to watch while messaging or on a video chat.

On the other hand, Facebook has already made similar changes using Instagram as an inspiration to include a dedicated space inside the Messenger app to show “Stories” along with messages of your friend list.

As far as new revenue sources are concerned for Facebook, the social media giant has devised new means to “help businesses connect with customers”. It will be adding lead generation templates to its Ads Manager in order to help businesses easily create an Ad around a simple Q&A in Messenger “to learn more about their customers.”

Regarding engagement with businesses, Facebook said: “We’ve created an appointment experience so people can book appointments within a Messenger conversation.”

With this, users will be able to book an appointment with businesses (like car dealerships, stylists or cleaning services, and more) within the Messenger app itself.