Filmhouse Group partners NCAC to redefine African entertainment industry

Filmhouse Group and the National Council for Arts & Culture (NCAC) have partnered to redefine the African entertainment landscape and boost its global visibility.

They also aim to empower emerging talents and promote inclusivity within the industry.

Building on this vision, they said the collaboration will bring together creative forces across film, television, animation, music, and entertainment technology, with a special focus on positioning Nigeria as a hub of cultural innovation.

The partnership’s first major initiative will take center stage at MIP Africa during FAME Week Africa 2024, a yearly industry gathering that celebrates film, music, fashion, and entertainment.

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Set to be held in Cape Town, South Africa, MIP Africa facilitates one-on-one meetings between content creators, producers, and potential co-production partners, providing a global platform for African talent to shine.

Nigeria will be prominently featured as the “Country of Honour,” underscoring its pivotal role in the continent’s creative ecosystem.

The Group Chief Executive Officer of Filmhouse Group, Kene Okwuosa, emphasised the importance of this alliance in driving forward the African entertainment sector.

He said the event will serve as a platform to launch the partnership and showcase the innovative projects and talent that will be supported by the collaboration.

According to him, both organisations are enthusiastic about the impact this partnership will have on the industry and are committed to continually redefining the African entertainment sector.

“Partnering with the National Council for Arts & Culture perfectly aligns with our commitment to advancing the African entertainment industry. With Nigeria as the country of honour, we are excited to showcase the country’s vibrant talents and rich cultural stories. Together, we aim to foster innovation and provide a platform for emerging talent to shine on a global stage,” Okwuosa stated.

The Director General of NCAC, Mr. Obi Asika, said through this collaboration, both organisations seek to showcase diverse cultural narratives, empower emerging talents, and inspire innovation.

He said the partnership aims to foster inclusivity while enhancing visibility for the African entertainment space, supporting emerging talent, and creating impactful industry networking opportunities.

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Asika emphasised that the focus on Nigeria as the country of honour spotlights her pivotal role in the African entertainment landscape and highlights its contributions to global culture.

“This partnership with the private sector, particularly Filmhouse Group, allows us to present the best of Nigeria’s creativity and talent to the world. We look forward to a positive outing that promises new opportunities for Nigerian artists,” Asika remarked.

The Chief Content Officer of FilmOne Limited, Ladun Awobokun, said this collaboration will allow both organisations combine their strengths and resources to spotlight the incredible talent and stories that Nigeria has to offer.

“We are thrilled to be representing our country, Nigeria, and joining forces with the NCAC to create new opportunities for the entertainment sector and our African stories,” Awobokun said.