Idris And Sabrina Elba Discuss Their New Skincare Business And Selfcare
Idris Elba and his wife Sabrina who just launched their beauty line “S’able Labs” attests that what makes their product standout is that it is not gender bias.
In keeping with this, the Elbas want to refute the widely held notion of self-care. Sabrina remarks, “The idea that self-care is all about you “feels like an almost selfish way of” thinking. So, how does unselfish care for oneself manifest?”
Idris adds “I don’t want men to feel that skincare is just for women, and vice versa.”
The Elbas’ goal was to work with small scale farmers from all over the world, particularly Africa, to develop genderless, multipurpose skincare with ethically obtained ingredients, giving the opportunity to honour their heritages.
In an interview with BAZAAR, Sabrina said that the birth of their skincare products came out of frustration, ““Not finding a product or community that catered to me personally as a woman of colour, and that catered to Idris as a male. It was seeing that, and then combining it with a love for heritage and wanting to see ‘A beauty’ – African beauty – get its light as a continent with an abundance of super ingredients, that presented the perfect opportunity.
She added that the “The brand’s skincare bears the tagline ‘wellbeing for all beings’, as they feel that in today’s day and age, it’s better to create nothing than to do it in a way that isn’t inclusive.”
During the interview, Idris Elba said, “As an actor, my skin is always a conversation when I sit in the make-up chair. I didn’t really have a dialogue around skincare, but I picked up one” – providing the ideal footing for co-developing a skincare brand.”
He further noted, “I think the conversation about male skincare is always dumbed down – the way it’s marketed. I think a lot of men are cool with that: Oh it says invigorating, great that sounds like me, but I think the consciousness of the consumer now is that we want to understand a bit more about what’s going on.
With the innovation of S’able Labs marketing the couple think that their product can “de-genderises the dialogue about skincare.”