Kim Kardashian’s Skims Is The Official Underwear Of The U.S. Olympic Team
Kim Kardashian West’s shapewear brand Skims will design the official undergarments, loungewear and pajamas for the Team USA competing at the Tokyo Olympics and Paralympics.
The media personality and business woman announced this on Monday in a series of posts on social media.
Kardashian also shared a series of campaign photographs showing the garments being modelled by various members of Team USA, including Paralympian Scout Bassett and basketball player A’ja Wilson. Soccer star Alex Morgan is pictured wearing a white Skims x Team USA shirt featuring a large American flag and the Olympic logo.
“Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied. I traveled w my stepdad and family to all different cities for the Olympic trials, the Olympics and track meets of @caitlynjenner’s and at every stop I would buy an Olympic t-shirt as a souvenir,” Kardashian wrote in a lengthy post on Instagram.
“When I received the call inviting Skims to be a part of @TeamUSA 🇺🇸, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle,” the ‘Keeping Up With The Kardashian’ reality star wrote.
Kardashian launched Skims in September 2019. The brand sells bras, underwear, shapewear and various loungewear items including sweatpants, leggings and t-shirts.
She continued: “I am honored to announce that @skims is designing the official team USA undergarments, pajamas and lounge wear for the athletes this year in Tokyo and the same pieces will be available in a capsule collection at SKIMS.COM 🇺🇸”
The womenswear collection features sports bras, shirts, vests, cycle shorts and high-waisted briefs printed with American flags, the five Olympic rings and Team USA branding.
The shapewear brand would be going to Japan where Kardashian was heavily critisized in 2019 after she named the new range of shapewear “Kimono”. Critics argued that the choice of name disrespected Japanese culture and ignored the significance behind the traditional outfit.
Following the launch of the range, the hashtag #KimOhNo began trending on Twitter and the mayor of Kyoto wrote to Kardashian to ask her to reconsider the trademark on Kimono. In response to public pressure, Kardashian changed the name to Skims.