SKIMS, the shapewear and apparel brand founded by Kim Kardashian, has been named the official underwear partner of the NBA. The multi-year partnership will make SKIMS the exclusive provider of underwear for NBA players, coaches, and staff.
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The partnership was announced on October 30, 2023, and it will go into effect for the 2023-24 NBA season. SKIMS will provide NBA players with a variety of underwear options, including briefs, boxers, and tanks.

“We are thrilled to partner with SKIMS, a brand that is known for its innovative and inclusive products,” said Adam Silver, NBA Commissioner. “SKIMS is a perfect fit for the NBA, and we are excited to provide our players with the best possible underwear.”

“I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture,” said Kim Kardashian, Co-Founder and Creative Director of SKIMS.

The partnership between SKIMS and the NBA is a major coup for Kardashian’s brand. SKIMS has already become a household name in the shapewear industry, and the NBA partnership will help the brand expand into the men’s underwear market.

The partnership is also a sign of the NBA’s commitment to inclusivity. SKIMS is known for its wide range of sizes and styles, and the partnership will help the NBA appeal to a wider audience.

Overall, the partnership between SKIMS and the NBA is a win-win for both parties. SKIMS will gain exposure to a new audience, and the NBA will benefit from SKIMS’ innovative and inclusive products.
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