Leonardo da Vinci’s Mona Lisa: Immersive Installation
Leonardo da Vinci’s Mona Lisa will have its own immersive installation.
This comes after several notable works of art had their immersive installation, beginning with van Gogh, then Monet, and now Leonardo da Vinci. Lourve which is home to the legendary painting partners with Grand Palais for the installation experience. The event is themed around the iconic painting and is headed to the Palais de la Bourse in Marseille, France.
This immersive installation is co-organized by the big names in France; Lourve and the Grand Palais Immersif, is a new dynamism by the Grand Palais. The event will commence on March 10 and act as a test drive for the Grand Palais Immersif team’s new initiative. This is intended to create a worldwide experience that will capitalize on the hype for “Immersive Van Gogh” and other historical artworks.
This is in line with preparation to unveil a new immersive exhibition space following a large-scale renovation. The Réunion des Musées Nationaux-Grand Palais (RMN), which runs the Grand Palais, told the Art Newspaper” in January that the Immersif project has “the ambition to become a key player in the emerging digital exhibition market,” a cut of which the Louvre would apparently like to share.
The immersive show has six components lined up that covers different themes, according to a blog post by Grand Palais: the iconic status of the portrait, the 1911 theft of the Mona Lisa and how it was found, the influence of the Mona Lisa on other works, the technique that Leonardo employed to make the famous painting, and a component on the life of the artist himself.
Tickets for the Mona Lisa experience will cost about $17, which is relatively the cost to go to the Louvre to be mesmerized by the calm disposition of the actual painting in person. Though, it is a bargain when being compared to that of the van Gogh immersive experience.
The van Gogh immersive experience had adult tickets go for $36 dollars each thus making millions of dollars during its run in North American cities.
The director of Grand Palais Immersif Roei Amit told the Art Newspaper, that the Mona Lisa show will encompass a “sensorial environment, narrative projections, and many interactive experiences.”
RMN has garnered publicity for organizing such a digital experience exhibition and will not be its last. The 2016 show “Eternal Sites” which took place at the Grand Palais restructured the UNESCO World Heritage sites that were damaged by ISIS in Syria and Iraq. Then in 2020, “Pompeii” put forward a digital display of the recreation of the ancient city. More immersive exhibitions are expected inclusive of one that focuses on the work of a Czech artist Alphonse Mucha planned in alliance with his foundation.