You May Start Seeing Ads On Snapchat Soon
If you’re a pretty regular snapchat user, get ready for a possible new update. The app developers very recently filed a patent application that will allow them to show contextual adverts based on the images that are being snapped and shared via the app.
What this means is the app will use image recognition to personalize ads on snaps and your videos might be getting interrupted by contextual ads. It’s like when you open your browser and see ads based on sites you’ve looked at and other data the internet may have gathered from your browsing habits. With Snapchat, everything you take a picture of will be stored in the application’s memory.
According to Business Insider, this new technology will not only serve you ads, but also alert you of coupons, and provide custom filters based on the objects in your snap. There are also plans for advertisers to bid on certain types of filters in relation to location. This doesn’t seem too far-fetched as we already have geo filters.
Personally, I was wondering when Snapchat would start making more revenue from its rapidly growing user base. This seems like a good idea for generating income, but I’m more concerned about how the users will respond to this. Hopefully, Snapchat won’t head down the BBM road. Of course, they may never actually use this patent and they may just be getting it to prevent another company from doing so.