Reality TV star and entrepreneur Mercy Eke has revealed that she is no longer interested in dating men who earn less than she does, saying past experiences of financially supporting partners have reshaped her approach to relationships.

Speaking on Toke Makinwa’s podcast, Toke Moments, the winner of Big Brother Naija Pepper Dem said she has reached a point in her life where she wants a partner who is already financially established rather than someone she has to build with.

“I can’t date a man who earns less than I do,” she said. “I’ve supported a lot of men financially, and I’m no longer interested in dating based on potential. I want someone who is already established.”

Mercy explained that while she had no regrets about helping previous partners, those experiences taught her what she now wants in a relationship. According to her, she is no longer willing to take on the role of financially carrying a partner or waiting for someone to become successful.

The reality star’s remarks have since gone viral across social media, sparking debate over financial expectations in modern relationships.

While some users backed her stance, arguing that everyone has the right to set personal standards based on past experiences, others criticised the comments, saying relationships should not be measured primarily by income.

The conversation also reignited discussions about the idea of dating someone with “potential” versus choosing a partner who has already achieved financial stability, with many sharing personal experiences and differing opinions on the subject.

Mercy, who has built a successful career through reality television, brand endorsements and entrepreneurship, has often spoken about the importance of financial independence and ambition.

Her latest comments add to a growing public conversation among celebrities about money, gender roles and relationship expectations, with several high-profile figures in recent months openly discussing what they seek in romantic partners.

Although her remarks have divided opinion online, they have also prompted broader conversations about financial compatibility and whether past relationship experiences should influence future dating choices.