Fast-rising Nigerian superstar, Yusuf Abdul Rahman, popularly known by his stage name Harcher, has officially premiered the music video for his latest single, ‘L.O.V.E,’ on major local and international television stations across Nigeria and abroad on Tuesday, April 22, 2025.
The vibrant music video, directed by renowned visual storyteller Stephen Mof, marks another major milestone for the 20-year-old singer, who has been steadily carving a niche in Nigeria’s ever-evolving music industry. The track ‘L.O.V.E’, produced by talented young beatmaker Daniel Emole Chukwufunaya, also known as Yeba, is already generating buzz for its catchy rhythm and emotionally rich lyrics.
In a statement to journalists, Olufemi Ajadi Oguntoyinbo, the Chairman and Chief Executive Officer of Bullion Records — Harcher’s record label — expressed immense satisfaction with the artiste’s progress and growing fan base.
“We’re proud of the positive global reception Harcher is getting,” Ajadi said. “The video for ‘L.O.V.E’ is not just a visual delight; it carries a universal message of affection and unity, making it suitable for all age categories. It speaks to our mission at Bullion Records — producing music with both national and international appeal.”
This release follows the continued success of Harcher’s previous official video for ‘Peace’, which has been enjoying rotation on television since March 2025. His consistent growth signals the label’s strategic commitment to quality production and artist development.
Reflecting on his journey, Harcher thanked his team and loyal supporters for their unyielding encouragement.
“I’m grateful to the executive team at Bullion Records for believing in my dream,” Harcher said. “To my amazing fans, your support is my motivation to keep creating good music and delivering positive vibes. Thank you for standing by me.”
Harcher, born and raised in Lagos, began his musical career as a teenager and quickly drew attention for his lyrical versatility and vocal agility. Influenced by the golden era of Afrobeat and contemporary Nigerian sounds, he blends traditional rhythms with modern storytelling.
His growing catalogue includes three widely streamed singles: ‘Peace’, ‘L.O.V.E’ and ‘Jo Si (Dance To It).
All three tracks are currently available on major digital platforms including Spotify, Apple Music, and Audiomack, with thousands of streams reflecting their popularity among Afrobeat lovers both in Nigeria and abroad.
Bullion Records, a UK and Nigerian-based music label founded by Ajadi, has positioned itself as a rising force in the African music scene. With a vision to nurture new talent and elevate Nigerian music globally, the label continues to provide a solid platform for emerging artists like Harcher.
As the video for ‘L.O.V.E’ gains momentum across media platforms, industry insiders believe Harcher is on a steady path to stardom — one beat at a time.
