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Energize Music Enters Strategic Partnership with Orchard to Revolutionize Family and Gospel Music

By Guardian Nigeria
29 July 2024   |   3:50 pm
In the vibrant heart of Lagos, Energize Music's new headquarters is a hive of creativity and innovation. This studio and creative hub represents the label's commitment to becoming a formidable player in the global music industry. With ventures into TV, film, podcasts, gaming, and social media, Energize Music is more than a record label—it's a…

In the vibrant heart of Lagos, Energize Music’s new headquarters is a hive of creativity and innovation. This studio and creative hub represents the label’s commitment to becoming a formidable player in the global music industry. With ventures into TV, film, podcasts, gaming, and social media, Energize Music is more than a record label—it’s a multimedia powerhouse.

CEO and founder Tochukwu Macfoy, known as Dr FOY, encapsulates this vision, stating, “This is the label of the future.”

A landmark moment for Energize Music is its strategic alliance with Orchard, a subsidiary of Sony Music. This partnership significantly boosts the label’s distribution reach, enabling it to connect with a global audience.

Excel Joab, Head of Music, stresses, “The quality of music must be excellent,” a standard that permeates every facet of the label’s artist development and production efforts.

READ MORE: Amota Dking signed distribution deal with Orchard Sony Music Enterprise

The label of the future

Situated in Victoria Island, Lagos, Energize Music leverages Nigeria’s rich musical heritage while extending its influence globally. Artists like TY Bello and Greatman Takit are making waves on international charts, from Lagos to London and São Paulo, demonstrating the label’s ability to cross cultural and linguistic barriers with messages of hope and empowerment.

Teniola Akanni, Head of Legal and Admin, ensures the company’s foundation is robust, fostering sustainable growth. Emmanuel Abadi, Head of Tech and Products, sees technology as pivotal to the label’s future. “We are leveraging technology to stay ahead and bring our artists’ visions to life,” he asserts.

Lanre Masha, director of African operations for Orchard, praises the new partnership: “I’m excited for this new venture between Energize and Orchard; they’ve done amazing work in the Christian music space and I’m particularly excited about what they’re trying to accomplish with clean family music.”

Looking ahead, Energize Music remains focused on its mission: to inspire, uplift, and energise through music that transcends boundaries. With a talented roster and a steadfast commitment to excellence, Energize Music is set to redefine the future of family and gospel music, one song at a time.

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