Nigerian singer, Damini Ogulu, popularly known as Burna Boy, has said Nigerian artistes should not celebrate being number one on local streaming platforms because the revenue from such platforms is less compared to the United Kingdom (UK) and United States (US).
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He made this known on Tuesday, April 8, 2025, through a series of Instagram stories shared via his official handle.
According to Burna Boy, Nigerian artistes earn between $300 and $400 from 1 million streams, while the same number of streams in the UK could earn up to £4000, and in the US, about $4000. “1000000 Nigerian streams = $300/$400. 1000000 UK streams = £3000/£4000. 1000000 US streams = $3000/$4000. 1000000 euro streams = €3000/€4000,” he wrote.
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He added that local chart success doesn’t necessarily reflect value or global reach.
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“Your song being number 1 on any streaming platform in Nigeria is not something to celebrate. Aim higher or do other businesses on the side. I type with love. #NoSignOfWeakness.”
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In another post, he warned artists not to rely on hype from online fans.
“Dear artistes, Don’t let Twitter polls and ‘Naija social media fans’ deceive you. They won’t fill up any stadium for you in any part of the world.”
His comments came just days after Spotify revealed that Nigerian artistes earned over ₦58 billion ($38 million) in royalties in 2024, more than double the earnings from the previous year.
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According to Spotify’s Managing Director for Sub-Saharan Africa, Jocelyne Muhutu-Remy, Nigerian music is growing in global demand, with artistes now featured in over 250 million playlists worldwide.
Burna Boy, 33, is one of Nigeria’s most-streamed artistes globally, with over 2 billion streams in 2024 and consistent entries on international charts across more than 100 countries.
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