TRACE Opens Ikoyi Office, Unveils New Projects
TRACE, one of the leading Afro-Urban entertainment and empowerment brand, has kicked off 2020 by opening a new office in Ikoyi, Lagos, in addition to its recently launched TRACE Gospel Channel 332 on DSTV. The new office, located at Foreshore Towers in Ikoyi, was unveiled with pomp recently, with notable Nigerian entertainers turning up in their numbers at the unveiling. Prominent music stars, who were present at the event include Darey Art Alade D’banj, Don Jazzy, Phyno, Rema, Bovi, Peter of defunct Psquare, Falz, among others.
Aside from the new office, the management of TRACE also announced its readiness to launch a new channel for Ghana called TRACE JAMA, which is aimed towards bridging the gap between the Ghanaian music industry and the world.
The channel, according to the team, will focus on West African songs, Hip-Hop, R&B, interviews, Playlist shows and documentaries related to urban artists and culture. TRACE Jama will be accessible on DStv CH 333 for Family, Compact, Compact Plus and Premium subscribers and GoTV Channel 160.
Meanwhile, TRACE has also widened its audience and influence through a mix of new and existing services in Music, Edutainment and Entertainment in 2020.
Moving away from its positioning as a traditional media company with TV channels, TRACE has widened its scope to include all-round event and content production as well as talent management service, in effect an ad agency with its own media platform; TRACE is now a Pan-African Ecosystem to empower the young and young at heart globally.
“We are lucky to have millions of viewers across Africa and Globally in the Diaspora and we knew we had a responsibility to do more than just entertain our audience. Moving into the new decade, we have expanded our mission to empower our audiences through entertainment” said Sam Onyemelukwe, The regional Managing Director of TRACE.
“For us, empowerment has a wide scope. From helping artists and content creators advance their creativity and make money, to more widely educating and improving the skills and knowledge of young Africans,” he added.
TRACE is also introducing new service offerings in line with the new empowerment mission like YOUTrace, a new digital platform for the music industry and TRACE Academia, which is a revolutionary edutainment ecosystem that combines the power of entertainment to make e-learning much more effective and will offer a wide range of certified courses to empower the ever-growing African Population.
TRACE will also reinvigorate its distribution business by scaling TCD (TRACE Content Distribution), which handles international movie, series and documentary distribution, and JTV Music, the audio digital distribution arm. With TRACE Live and TRACE in the City still remaining the biggest live music gathering and City invasion products respectively, TRACE now represents a unified eco-system where brands meet youth.
Launched in 2003, TRACE is a multimedia group and brand dedicated to afro-urban entertainment with presence in 160 countries and boasting over 200 Million viewers with innovative TV channels, radios, mobile services and digital platforms.