Nollywood actress, Omotola Jalade-Ekeinde, has pledged to donate 100 per cent of the proceeds from her movie, Mother’s Love, to Slum2School Africa to support children in underserved communities.
Omotola made the announcement during a private screening of the film in Lagos, which attracted over 200 guests, including government officials, diplomats, business leaders and members of the Makoko community.
Speaking at the event, the 48-year-old actress said the decision was driven by a deep sense of purpose and commitment to social impact.
She said, “A few days ago, I experienced what I can only describe as a moment of moral clarity. A thought came to me with unusual force: align your debut with your passion. My passion has always been rooted in advocating for vulnerable communities, particularly children whose potential is limited not by ability, but by circumstance. Tonight, Mother’s Love becomes more than a film. It becomes a bridge between storytelling and social transformation; a promise to use our voices, our stories, and our influence to expand possibility where it is needed most.”
The actress, who marked her 30th year in the film industry with the project, noted that the donation would cover all proceeds accruing to her and her production company, RedHot Concepts, from the Nigerian theatrical run of the film.
Research by Black Film Wire reportedly showed that the film is among only four in global cinema history to commit 100 per cent of its theatrical proceeds to charity, and the first on the African continent to do so.
The partnership between RedHot Concepts and Slum2School Africa also extends beyond the donation, as the organisation provided locations for the film at no cost.
Founder of Slum2School Africa, Otto Orondaam, said the storyline reflects the realities faced by children in underserved communities.
“The storyline mirrored what 100 per cent of our learners experience: being judged before they are seen. There was nothing planned. Nothing expected. Nothing anticipated.”
The proceeds, according to the statement, will be transferred directly to the organisation through distribution partner Nile Entertainment, while an independent auditor will oversee and report on the disbursement.
Slum2School Africa also pledged to publish a detailed report on how the funds would be used.
Mother’s Love, produced by RedHot Concepts and distributed in Nigeria by Nile Entertainment, marks Omotola’s directorial debut. The film has screened at international festivals including the Toronto International Film Festival and the Dubai International Film Festival.
