Prime Video Signs Three-year Contract With Nigerian Filmmaker, Osiberu
Prime Video has announced an exclusive overall deal with one of Nigeria’s leading filmmakers, Jáde Osiberu, the creator of film and series hits – Sugar Rush, Isoken and Gidi Up, as well as the highly anticipated upcoming Amazon Original movie, Gangs of Lagos.
Osiberu’s three-year deal will include the creation of original scripted TV and movie concepts, produced by her production company, Greoh Studios.
The deal comes as Gangs of Lagos takes part in an exclusive preview screening at the Toronto International Film Festival for press and tastemakers. The movie is set to launch as the first Nigerian Original exclusively on Prime Video later this year.
Speaking on the deal, Osiberu, who is represented by Range Media Partners, said: “I am overjoyed with this collaboration and already feel like I’m part of the Prime Video and Amazon Studios family. It will be an absolute pleasure to introduce Prime Video audiences to the most exciting talent and storylines Nigeria has to offer, and I’m looking forward to continuing to help elevate Nigerian stories on a global scale.”
Head of African and Middle East Originals, Prime Video and Amazon Studios, Ned Mitchell, also said of the deal: “Collaborating with visionary and respected talent is foundational to delivering a curated and elevated slate of Originals for our local audiences in Nigeria.
“It is a joy to announce our collaboration with Jáde Osiberu in a deal that is the first of its kind for us in Africa. We are constantly delighted by Jáde’s talent for weaving her visual magic and voice into heart-stopping storytelling and characters that sear into our memories, and together we will create authentically African hits for our Prime Video customers worldwide.”
On his part, Head of Nigerian Originals, Prime Video and Amazon Studios, Wangi Mba-Uzoukwu added: “At Prime Video, we are looking to work with original voices, to tell authentic stories that offer a local point of view and connect with our audiences, wherever they may be.
“Jáde Osiberu is an exceptional and compelling storyteller, and over the last few years she has delivered stories with a unique flavour and fresh point of view. We are thrilled to be able to bring these stories and more to Prime Video audiences at home and abroad.”
The deal follows similar international agreements with talents such as Phoebe Waller-Bridge (Fleabag), Steve McQueen (Small Axe), Rachel Brosnahan (The Marvelous Mrs. Maisel), Donald Glover (Mr. & Ms. Smith), and Jenny Han (The Summer I Turned Pretty).
The news comes after Prime Video recently announced its increased investment in Nigeria with its first two Nigerian Originals, Gangs of Lagos and LOL: Last One Laughing Naija, starring Basketmouth.