Views From The I.N. Official SS19 Showcase
Last weekend on the 27th of April, Nigerian menswear brand I.N. Official presented its Spring/Summer 2019 collection at the Airtel building in the lush Banana Island area of Lagos, in a show that fused art and military precision.
The showcase was hosted by celebrity Stylist and I.N Official’s Creative Director, Ugo Mozie who presented the collection among paintings by talented young Nigerian painters and graphic designers, highlighting the brand’s drive towards the amplification of the Nigerian Art and Fashion industries.
The collection themed New World Order merges high quality textures and colors with the sharp,
clean lines and neat tailoring inspired by military attire, positioning the I.N Official individual as
disciplined and powerful while still looking fresh and smart.
According to Designer and I.N Official Founder Ifeanyi Nwune: “We drew our inspiration for this
collection from the military – their clothes are designed to help them exude power and command
respect – it’s the same inspiration that some of the greatest artists of our time, disciplined
performers like Michael Jackson and Beyoncé, look to for major performances. It’s a nod to the hard
work and precision required for success.”
The I.N. Official collection for Spring/Summer 2019 includes timeless garments such as the safari
suits and kimono, alongside fascinating designs. The brand will also premiere a short fashion
film to launch the collection’s campaign.